Jingle Jam charity partners are organisations that have already established an income stream in the gaming/livestream/content creation space and are now ready to partner with one of the biggest online fundraising events in the world to further grow that income. You’ll need to work right through the year, engaging content creators and building events for Jingle Jam to raise funds for your cause beneath the Jingle Jam umbrella.

We’ll work with each 2026 charity partner on a joint plan that aims to raise you £500k. We’ll raise the first £250k, and you’ll double this by engaging content creators, match funders and brands to create unique Jingle Jam events and campaigns for your cause.

We expect any first-time partners to demonstrate plans, capacity and leads to guarantee at least £50k of funding into Jingle Jam, either via a key match donor and/or a confirmed event or creator proven to raise that level of funding.

We will also expect to work day-to-day with a member of your team who has significant experience with Twitch and Tiltify, and with your communications function, to collaborate on regular social media activations.

In our experience, smaller organisations find it difficult to provide the resource levels required to make the most out of managing a Jingle Jam campaign, so we are setting a minimum turnover requirement for charity partners of £1m per annum.

Jingle Jam supporters are a global community with around one-third of our 70,000 donors based in the UK, a third in the US, and the rest across over 100 countries total. As a result, we need to partner with organisations that will resonate with a global audience and deliver impact worldwide.